%0 Journal Article
%T Marketing communications evolution in Russian education: Theoretical analysis and practical cases
%A Bodnar, A.V.
%A Penkova, I.V.
%K marketing concept, marketing communications, higher education system, 4P marketing model, expanded marketing models, integrated marketing communications, educational services promotion, marketing communications personalization, marketing strategies in higher education
%J Economic and Social Research
%D 2026
%N 13
%P 0
%I National Research University of Electronic Technology