TY  JOUR
TI  Marketing communications evolution in Russian education: Theoretical analysis and practical cases
KW  marketing concept
KW  marketing communications
KW  higher education system
KW  4P marketing model
KW  expanded marketing models
KW  integrated marketing communications
KW  educational services promotion
KW  marketing communications personalization
KW  marketing strategies in higher education
JO  Economic and Social Research
AU  Bodnar, A.V.
AU  Penkova, I.V.
PY  2026
IS  13
PB  National Research University of Electronic Technology