TY  JOUR
TI  Reflexive method of competitive struggle in advertising and PR strategy
KW  competitive struggle
KW  business
KW  advertising tools
KW  PR communications
KW  soft power
KW  reflective approach
JO  Economic and Social Research
AU  Kuzina, D.O.
AU  Mrochko, L.V.
PY  2023
IS  0
PB  National Research University of Electronic Technology