employee
Russian Federation
The evolution of the concept of “product” is examined and the impact of digital technologies on the structure and perception of products is evaluated. A classi cation of products based on the participation of digital technologies in their creation and implementation is proposed. Transforming the product model by digital technologies applied at all stages of its life cycle requires a change in the interpretation of the concept of a product as a complex system of interaction between material and digital components. In this work, the product architecture concept has been built up, including the basic characteristics that form its basis, the blocks that make up the conceptual model of the product, and the psychological characteristics that form the image of the product. The author’s product architecture model clari es the factors a ecting the competitiveness of various products and can be used to improve methods for determining the level of their competitiveness and developing a strategy for market promotion.
concept evolution, digital technologies, product architecture, competitiveness
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