APPLICATION OF PLATFORM BUSINESS MODELS IN THE ECONOMIC ACTIVITIES OF COMPANIES
Abstract and keywords
Abstract:
The author reveals the impact of platform business models on the economic activities of companies. A review of scienti c papers devoted to the study of the functioning of digital platforms was carried out. The distinctive features of digital platforms are identi ed with the highlighting of the main functions. Based on statistical data, the degree of involvement of companies in the process of using digital platforms in their activities was analyzed. The key problems of the use and implementation of digital platforms are identi ed. The impact of sanctions on the development of digital platforms is considered. Based on the results of the study, recommendations have been elaborated for the development of companies using digital platforms under sanctions restrictions.

Keywords:
platform business model, digital platform, digital transformation, business processes, digital technologies
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References

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