employee
Russian Federation
The author considers the role of Internet advertising for the development of small and medium-sized businesses, traces its features and advantages. In this work, attention is drawn to the fact that various ways of Internet advertising enable it to take limitless space in the Internet. The methods are proposed to optimize marketing costs. A theoretical analysis of scientific papers has been conducted, proving a great demand for digital advertising for purposes of consumer demand increasing.
small and medium-size business, Internet advertising, digital advertising, PR, SEO, digital medium
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