graduate student
National Research University of Electronic Technology (Senior Lecturer)
employee
Russian Federation
In this work, the author analyzes the specifics of the activities of museums and the development of museum spaces in the context of globalization, IT penetration and digital transformation of all spheres of life of modern society. The reasons and factors of the search for a consistent combination of innovative and traditional forms of museum activity are considered. It is noted that one of the trends that determine and accompany the activities of museums is a significant expansion of the forms of studying, preserving and exhibiting objects of intangible cultural heritage. The features of innovative forms of communication between museums and consumers are revealed (using specific examples). It has been concluded that it is necessary to develop strategies for the activities of museums, which will combine traditional forms of broadcasting cultural content and innovations in museum affairs.
museum, intangible cultural heritage, digital transformation, digitalization, modernization, communication, innovation, conservatism
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